ABOUT ME
My experience and background
I am a marketer with 20+ years of experience.
After graduating from the University of California, Berkeley, I worked at a startup called Mercantila in San Francisco. At the time, I managed an overseas team in Bangalore, India, producing specialty retail websites.
After my time there, I moved back to Southern California and started working for the online video and movie rental company GameFly. There, I ran the digital marketing team, helping grow the subscriber base 5x and consistently achieve target CPAs.
Following the sale of GameFly's streaming technology, I moved to Wondros to lead their paid media team. Here, I devise paid media strategies that grow programs and user bases for mission-based clients.
My core experience is in paid media, specifically digital marketing. I specialize in direct response campaigns that drive ROI through integrated, multichannel approaches for both agencies and in-house brands. I constantly test new channels and scale top-performing ones for long-term success. My strengths include crafting full-funnel strategies that combine content, paid media, and email to generate demand, nurture leads, and accelerate revenue. My teams regularly A/B test and always look for ways to maximize customer lifetime value.
I am adaptable and flexible with any company or client. My experience and proven track record allow me to thrive in new environments.
Let’s solve your next challenge together.
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​<image> I was featured in an ad for the All of Us campaign for the National Institutes of Health.
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